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About Volvo's Bus Stand
Volvo Buses sought to showcase their latest innovations in bus manufacturing at the 2024 National Bus & Coach Show held at the Brisbane Convention and Exhibition Centre. Partnering with Onyx Agency, Volvo aimed to create a memorable and impactful exhibition experience that resonated with industry professionals and potential customers.
The brief
The objective was to design an immersive experience that highlighted Volvo’s commitment to sustainability, safety, and cutting-edge technology while fostering engagement with key decision-makers in the transport sector. This included building a sustainable stand within a 48-hour period on-site, with a focus on eco-friendliness and minimal waste.
The solution
Onyx Agency developed a striking exhibition stand featuring two buses, an eye-catching tree that doubled as a circular café area for informal networking, and a series of interactive displays. The stand was designed with sustainability in mind, incorporating digital QR codes for a completely paperless experience, biodegradable coffee cups, and 110 real plants, aligning with the goal of providing an eco-friendly and sustainable stand.
Additionally, Onyx Agency showcased its digital services through the creation of six videos for the double-sided touchscreen kiosks. The Onyx team also captured a highlight video and professional photography showcasing the essence of the stand and its interactions. The event also included a special customer dinner on the first night at Lina Rooftop, providing a relaxed environment for networking.
Services provided
• Concept Development
• Event Management
• AV Technology Integration
• Content Development
• Photography
• Video Production
• Event Dinner Coordination
• Served over 1,000 coffees!
"The core values that we have at Volvo, we know that they're echoed at Onyx Agency, so we knew the level of quality was exactly where we needed it to be."
achieved
What we
Elevated Volvo’s brand presence with an exhibition stand developed over eight months.
Coordinated a team of 47 across seven specialised areas from creative design to content.
Captured the event with a highlight video and professional photography for lasting brand visibility.
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